Google Ads and Meta Ads, have the potential to help your brand scale, reach new people, reach new audiences, and grow beyond organic marketing even in a community focused era of marketing.
At EmBeance, you’ll be working with a Paid ads expert that has been around since the beginning / inception of ads across both platforms. My paid ads career started in 2000, through a partnership program with Cornell University, while I was still in high school.
So, from Strategy across each individual platform, to creative development and direction, to product marketing, and search marketing + platform compliance, Paid ads management with Misty incorporates every stage of brand positioning into growth campaigns to assist your brand in the ongoing continual process of maintaining and increasing visibility in integrity and quality with an expert that has been around from the very beginning.
Increase Visibility & Take My Conversion 1st Product & Service Approach To Google & Meta Ads.
Frequently Asked Questions
Here's What Working With Me Looks Like, For Every Stage Of Business
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What to expect: the first 90 days are a learning phase, not a performance guarantee. A $25/day budget will not behave like a $350/day budget, and it shouldn't be judged against the same timeline. Early on, optimization looks like data collection, testing, and structural refinement, not instant volume or perfection. If someone's promised you overnight results on a brand-new account, that's not how this actually works, and I'd rather tell you that now than let you find out the hard way.
That’s why I start with the strategy, work on your account and campaign builds, refine your landing pages if I need to, and launch your ads to then manage them over the first month all for the price point I quote you in my custom quote process.
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Here's the process: since this is an existing account, not a fresh build, it starts with a paid audit first, across Search, Meta, or Shopping, whichever platforms you're running. I don't rebuild anything on a guess. Once the audit's complete, if a restructure is warranted, that's the next step, followed by the same included optimization period I offer startups and every other client that comes to me before management billing starts.
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Here's the process: takeovers always start with an audit of what's actually there, Search, Meta, Shopping, whatever the account currently includes, before I touch a single setting. From the audit, we move into restructuring the account properly, then into the included optimization period, then into ongoing management. Nothing gets rebuilt blind, and nothing gets billed for management until the account's actually been audited, restructured, and optimized first.
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I only work in long-term partnerships, because no restructure lasts if it isn't optimized and managed continuously afterward, across Search, Meta, Shopping, or whatever combination your business runs. Every setup or restructure I do moves directly into an included optimization period, several weeks of real adjustments based on real account data, before I ever bill for ongoing management. That part always surprises people.
Find another consultant who does that. Most set up or restructure your account, then start billing you for management the moment it's technically live, before the account's even collected enough data to know what needs adjusting. With me, that optimization window is already paid for, by the setup or restructure fee itself, not billed again on top of it.
Monthly billing for the following month will be billed on average about 1 week before your invoice is due under my long term partnership retainers. Payments not made by the due date are subject to account management suspensions until your invoice is paid and account is brought current.
Customized Paid Ads Management
Once the right Google Ads or Meta Ads strategy has been built out and set up for you, it's time to start the full-service management process.
Ad Optimization
Bid Optimization
Ongoing Strategy Optimization
Daily, Weekly, & Monthly Reporting
One review call monthly, in the last week of the month, to discuss current reporting and the following month's ongoing strategy and ad budget
Please Note: I require a 1-year commitment to work with me; there are no month-to-month slots.
Get a Custom Quote For Google Ads & Paid Media Strategy + Management Now.
Paid media performs best when it isn't running in isolation. If you're looking for the full picture, brand visibility, search presence, and AI visibility working alongside your ad spend, not separate from it, that's exactly what my Search Brand Optimization plans are built to cover.
A NorthStar framework Google Ads demonstration & disclaimer: New patient Google Ads strategy work for a physician's office, this campaign focused on higher-quality appointment bookings at a more efficient cost per conversion. A previous agency was getting results at $59 per new client acquisition. Once my Google ads restructure under Best Practice methodologies were applied the new client acquisition costs lowered to an average of $7.17 and continued to drop even lower from there over time.
Please Note: Results are never guaranteed and any numbers or prior campaign work shown should not be represented as a promise or claim. It’s proof of work. It’s apart of the portfolio. Every business, brand, and Org I work with is different therefore the strategies and daily, weekly, monthly, annual numbers are different for every brand.