The Original Meta Ads Audit Service
Calls Have Suddenly Stopped
Low(er) Impressions
Low(er) Click Through Rates
Low(er) Visibility
Low(er) Conversions
Campaigns Not Spending
Random Ad Account Shut Downs
Abnormally High Cost Per Leads
Meta Ads Evaluations Are By Application Only.
Apply To Work With Me Now.
Is It Your Meta Ads Or Is It Your Funnel?
Let’s Unlock The “What The Funnel” Truth In:
What’s Going On
Why Campaigns Aren’t Converting
Why Policy Violations Are Really Happening
Why Form Submissions Aren’t Converting
What Your Audience Actually Wants From Your Brand
How You Can Scale While Maintaining Brand Integrity
Unlock The Answers To Common Campaign Problems, and Determine The Best Way To Run Your Campaigns, and Adgroups Moving Forward.
With a 25 year background in Google Ads, a 16 year background in Meta Ads (Both Since Inception) our CEO and Founder at EmBeance specializes in Paid Media Campaigns On Google, Facebook, Instagram & Beyond.
This isn't an audit of your ad account in isolation. In an interest-based media landscape, your ads don't exist separately from your website, your Go High Level or landing page systems, or the community and demographic targeting behind them, they're all one connected system, and a problem in any one of them shows up as an underperforming ad. That's why this audit looks at the full front-facing brand: your funnel, your backend systems, your audience and community targeting, and the ad accounts themselves, together, not as separate line items.
My process starts with a full audit of your existing, as is ad accounts and funnels. I’ll take screenshots, determine the problem, and best of all put that into my easy to understand presentation that I call my audit report card WITH recommendations on how to proceed next so you know exactly what will happen in the next stages of working together.
Not only will I send this to you in PDF format for you to keep, I’ll also book a review call with you to go over the document with you on one of my Google Meet Consulting Calls that’s all rolled in to the audit price.
My audits are one of my most popular and foundational services for brands that are facing policy violations, lower than anticipated conversions, and brand visibility issues that need real solutions in truth & integrity in marketing.
When you choose to work with me, I’ll aim to uncover the problem, provide you with the detailed solutions and then work with you to move you forward by putting the plan in action (in the next step and with your okay to proceed) based upon your selection of the options presented to you in full transparency with a full continuation & management plan attached too!
A Framework Demonstration: Full-Ecosystem Audit Work In The Online Cosmetics & Bath & Body Space
The future of marketing starts at the foundation for brands that want real brand visibility, brand loyalty, and staying power. Running ads with no community credibility, no interest-based targeting, and no connected backend behind them, "hype marketing" and "bro marketing", is over. EmBeance builds the right foundation based on data, real audience research, and a holistic strategy under the signature . EmBeance NorthStar Framework.
My FUnnel & Meta Ads Audit, Strategy, Implementation, Overhaul, & Management Process…
My full process at EmBeance consists of starting you off with a free consultation - if you want to go direct to an audit, that’s fine too but, I want to make sure you’re going to be the right fit for working with me (I do not work with those self managing / DIYing under any circumstance) and want to make sure I have a clear understanding of your goals before creating a restructure plan for your business.
As a data driven strategist, it’s my policy to take a look at the full picture between your website (and funnel) Meta Ads, Google ads, Google Merchant Center (as applicable) and Google analytics as a FIRST STEP in the process.
What I’ll need to do this:
Admin access into your Meta & Google Ads accounts (yes, both)
Admin access into your Google Analytics account
Admin access into your Google Merchant Center account (if ecommerce)
Admin access into your website, funnel, and Go High Level or landing page systems
Access to existing audience, community, and demographic targeting data, where availabl
With the addition of GA4 in Analytics, backend website access helps confirm it's set up correctly; not strictly required, but genuinely useful
From there my full process can begin…
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I begin all client relationships with a kick-off Meta & Funnel Audit (or structure) and strategy consultation call. During our initial call, I will take a deep dive into your brand vision to establish what we need to be looking for to create the next step strategy based on the real, raw facts from your point of view because with me your goals, and your processes do matter, so does your business. I’m on your side but, I have to know about your goals, and your actual business processes to determine how to apply what I find to a new strategy (and the fix if something can be fixed at all and truthfully, sometimes it can’t be but, not everyone will tell you that.)
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Once you’ve signed on, and paid your audit invoice, I will need to get full access into your Funnel or Website, Meta Ads Partner Access, Google ads, Google Analytics, and Google Merchant Center accounts + Website Access Granted To My Email Address with Admin permissions. (Nope, no exceptions, I need to be able to dive into everything to uncover the problems and eventually work to correct whatever the problem is).
Depending on the size and history of your account this can take anywhere from a week to 2 weeks just for the audit.
Please note - this is a full front end brand, ad and analytics audit that all too often turns into much more than the founders I work with believe they initially need (due to lack of knowledge about the problems being faced) I can’t give everything away in my process, and how I do what I do but, just know, I’m looking at far more than just the past week or month or year in this process. I’m diving in to everything.
Following the completion of my extensive account audit process I will connect with you via email, drop my audit report card in PDF format which serves as the service’s deliverable, and if you so choose, together we can find a spot on both of our calendars during business plus my recommended next steps before any changes are implemented in the next stage that is separate and billed separately from the audit.
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Once we’ve reviewed the problem(s) and solution(s) together, and if you choose to move forward with a restructure, I will then go in and make the necessary changes to your Meta ads, and any associated necessary corrections across your brand. If changes to any associated landing pages, websites, or funnels need to be made this comes at an additional cost and any associated fees will need to be paid prior to work beginning. It is in this stage that I begin crafting any competitive set of ads that helps you stand out and that are set to work within Meta’s preferences for ads that are unlike traditional ads and must be based around their policies and rules in order to be seen and achieve higher ad quality scores while creating flow and readability at the same time.
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The Restructure is just the beginning at EmBeance.
Full Brand, Funnel & Paid Media Ads Management pricing starts at $1297 Mo for Local Brands or $1500 Mo for high level service brands & Ecommerce Brands.
A custom monthly retainer quote will be provided to all brands before the restructure takes off based on the data, and brand needs.
This signature service is billable at a starting rate of $2,000.
Get An Audit From A Full Time Analyst & Strategist Now
Then Move Forward With My Meta Ads & Funnel Restructure & Management Services.