The Original Google Ads Audit Service

  • Calls Have Suddenly Stopped

  • Low(er) Impressions

  • Low(er) Click Through Rates

  • Low(er) Visibility

  • Low(er) Conversions

  • Campaigns Not Spending

  • Random Ad Account Shut Downs

  • Abnormally High Cost Per Leads

  • Policy Violation Emails & Notifications

Connect For A Free Google Ads Consultation Now

Submit An RFP & Apply To Work With Me

Google Ads Is A Platform That MUST BE Monitored & Managed.

The Danger Zone’s In Google Ads That No One Seems To Talk About Until It’s Too Late.

With a 25 year background in Google Ads, Misty Burrell, Founder of EmBeance specializes in Google Search, and Google Merchant Center Ad Campaigns For ALL Types of Business’

My process starts with a full audit of your existing, as is ad accounts. I’ll take screenshots, determine the problem, and best of all put that into my easy to understand presentation that I call my audit report card WITH recommendations on how to proceed next so you know exactly what will happen in the next stages of working together. Not only will I send this to you in PDF format for you to keep, I’ll also book a review call with you to go over the document with you on one of my Google Meet Consulting Calls that’s all rolled in to the audit price.

The Danger zone’s are often more problematic than most think.

Too many believe they can say what they want. Platforms including Google ads however, are nipping all of that completely.

Wellness brands, supplement brands, doctors, therapists, credit advocacy groups, coaches, other marketers - these are the groups of people and brand’s that come to me more often than not, and yes, I do serve all of you but, the process every single time starts with my original Google ads or all inclusive Brand audit as a service.

With me, I’ll unvover the problem, provide you with the detailed solutions based on the data and then work with you to move you forward by putting the plan in action (in the next step and with your okay to proceed) based upon your selection of the options presented to you in full transparency that aims to solve real problems our clients come to us with creating this signature service that very few agencies offer to the degree that Misty Burrell & EmBeance does.

New Patient Marketing For a Physican's office's Google Ads campaign bringing higher quality appointment bookings at a lower cost per conversion and managed by:: www.EmBeance.com.

A framework demonstration: New patient Google Ads restructure work for a doctor's office, focused on increasing qualified call volume through improved targeting and account structure.

I took this client from 1 call in a week to 25 in a matter of 4 days (21 Shown).

My Google Ads Audit, Strategy, Implementation, Overhaul, & Management Process…

My full process at EmBeance consists of starting you off with a free consultation - if you want to go direct to an audit, that’s fine too but, I want to make sure you’re going to be the right fit for working with me (I do not work with those self managing / DIYing under any circumstance) and want to make sure I have a clear understanding of your goals before creating a restructure plan for your business.

As a data driven strategist, it’s my policy to take a look at the full picture between Google ads, Google Merchant Center (as applicable) and Google analytics as a FIRST STEP in the process.

What I’ll need to do this:

  • Admin access into your Google ads account.

  • Admin access into your Google Analytics Account.

  • Admin access into your Google Merchant Center Account (If Ecommerce)

  • Your website URL that is connected to Google Ads with Admin rights.

  • With the new addition of GA4 in analytics - it’s helpful to have backend access into your website to determine if GA4 has been set up correctly or not. While not absolutely needed it DOES help.

From there my full process can begin…

  • I begin all client relationships with a kick-off Google Ads Audit (or structure) and strategy consultation call. During our initial call, I will take a deep dive into your brand vision to establish what we need to be looking for to create the next step strategy based on the real, raw facts from your point of view because with me your goals, and your processes do matter, so does your business. I’m on your side but, I have to know about your goals, and your actual business processes to determine how to apply what I find to a new strategy (and the fix if something can be fixed at all and truthfully, sometimes it can’t be but, not everyone will tell you that.)

  • Once you’ve signed on, and paid your audit invoice, I will need to get full access into your Google ads, Google Analytics, and Google Merchant Center accounts + Website Access Granted To My Email Address with Admin permissions. (Nope, no exceptions, I need to be able to dive into everything to uncover the problems and eventually work to correct whatever the problem is).

    Depending on the size and history of your account this can take anywhere from a week to 2 weeks just for the audit.

    Please note - this is a full ad and analytics audit that all too often turns into a full brand and business audit, I can’t give everything away in my process, and how I do what I do but, just know, I’m looking at far more than just the past week or month or year in this process. I’m diving in to everything.

    Following the completion of my extensive account audit process I will connect with you via email, drop my audit report card in PDF format which serves as the service’s deliverable, and if you so choose, together we can find a spot on both of our calendars during business plus my recommended next steps before any changes are implemented in the next stage that is separate and billed separately from the audit.

  • Once we’ve reviewed the problem(s) and solution(s) together, and if you choose to move forward with a restructure, I will then go in and make the necessary changes to your google ads, and any associated necessary corrections across your brand. If changes to any associated landing pages, websites, or funnels need to be made this comes at an additional cost and any associated fees will need to be paid prior to work beginning. It is in this stage that I begin crafting any competitive set of ads that helps you stand out and that are set to work within Google’s preferences for ads that are unlike traditional ads and must be based around their policies and rules in order to be seen and achieve higher ad quality scores while creating flow and readability at the same time.

  • The Restructure is just the beginning at EmBeance.

    Full Brand & Google Ads Management pricing starts at $1297 Mo for Local Brands or $1500 Mo for high level service brands & Ecommerce Brands.

    A custom monthly retainer quote will be provided to all brands before the restructure takes off based on the data, and brand needs.

This signature service is billable at a starting rate of $1,650.

Get An Audit From A Full Time, 25 Year Google Ads Manager

Then Move Forward With My Google Ads Management Services.

Submit An RFP & Apply To Work With Me