Fractional CMO
& Head Of Marketing
Management
A 25 year background in marketing, advertising, marketing compliance & brand campaign management.
A proven marketing methodology & system that’s scaled brands back to back to back to 7 figures & beyond.
When founders are ready to go high level, I’m here stepping in as the Fractional CMO and Head of Marketing that doesn’t complicate the process but, brings structure to it.
Disclaimer: Consent Is Key So Check Your Email For Your Official Opt In Once You’ve Signed Up.
What Is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) gives you senior-level marketing expertise without needing to make that person an in house staff member.
With Fractional CMO DFY & Marketing Management Services From EmBeance; You get the benefit of a 25+ year experienced digital strategist who can:
Audit your current marketing ecosystem
Create and implement a custom growth strategy
Manage your teams, vendors, and campaigns
GROW WITH YOUR BRAND, and Hire and Manage your Marketing Team As Things Grow, New Positions Need To Be Opened Up, and All Within A C-Suite Framework that blends traditional boardroom methodoligies with the new age that takes a leadership, healthy approach to team building, management, and creative freedom’s (you are most likely working with those that are self employed afterall which means they all set their own hours, create their own processes and do not need micromanagement) with EmBeance the laws of working with creatives, 1099 independent contractor’s and other business owners are honored and respected). Healthy working relationships that honor their time, and their policies are all taken into consideration.
Align all your channels (social, ads, email, SEO, funnels) for conversions while focusing on the full spectrum picture.
In other words: You get an executive-level marketing partner for a fraction of the cost that truly serves as your extension and the point of contact to ALL members of the marketing and advertising team being created for you.
Who I Work With
As A Fractional CMO
I partner with:
Coaches & Consultants scaling beyond referrals.
Ecommerce brands ready for consistent conversions and sales.
Local service providers looking to get listed and scale in their market.
Purpose-driven businesses who want clarity, authority, and growth.
If you’re ready for real strategy, aligned execution + systems, and sustainable results; you’re my people.
Bespoke & Custom DFY Marketing Services EmBeance Offers
Every brand is unique, so every partnership is custom. Services may include:
Marketing Audits & Report Cards → a deep dive into what’s working, what’s not, and where the gaps are.
Social Media Strategy & Management → high intent content designed to attract, engage, and convert.
Paid Advertising (Meta, Google, TikTok) → ad campaigns that actually bring ROI, not wasted spend.
Google Shopping Ads (for ecommerce) → put your products in front of buyers actively searching.
Email Marketing & Funnels → nurture leads into paying clients with automated, conversion-focused systems.
SEO & Search Brand Optimization (SBO) → get found organically while building long-term visibility.
Team & Vendor Oversight → no more managing freelancers and vendors; your marketing stays aligned under one strategy in Misty’s Leadership style Framework specifically crafted with the intention of working with other business owners. If you’re paying them 1099, the way “your people” are led is different - I happen to specialize in that style of leadership because I know and understand the laws around it!
Website Management (And Redesigns) → Your website needs to stay consistent with your marketing material and what’s In~Style! Creative Direction and Brand Management happens to be my passion place!
Quarterly Growth Roadmaps & Strategies → a forward-looking plan designed to help you scale sustainably while staying in trend and “current” with every season.
New Print Marketing Materials → Business card designs, door hangers, printable flyers & much more.
New Event Marketing Materials → Banner Designs, Merch Designs, Tablecloths etc….
You choose the level of involvement→ I design and or manage the brand, creative direction + growth marketing all under one umbrella in a custom solution built around your goals, positioning, and even the seasons! Because what’s In~Style DOES matter in this interest based era!
A Glimpse Into Transformational Marketing That Begins With Strategy.
Results, Including But Not Limited To Daily , Weekly, Monthly or Annual Sales Are NOT Guaranteed.
True Marketing gets the word out.
Sales are based on Merit and putting the actual work in, and that consists of more than just me.
Get A Full Service Audit & Strategy Session
When You Say Yes To Partnering WIth
EmBeance Marketing & Design
Most chase vanity metrics. I focus on what matters: sales, ROI, and growth.
With EmBeance Marketing & Design, you’ll get:
End-to-end campaign management (social + SEO + Email + Ads)
Creative, conversion-focused & educational product content
Google Ads expertise that puts you in front of ready-to-buy customers
Ongoing optimization to keep your accounts in good standing, and performing at top tier levels.
Online Community Management
Ongoing Strategy Changes As Platforms Change Algorithms, and As Size Changes Occur.
Monthly & Quarterly Reporting & Analysis With Strategy Changes As Necessary (Some of these may be billable at an additional cost depending on the commitment levels you choose.
Book my Free Consultation Now To See If We’ll Be A Good Fit & If That’s A Yes, Get A Customized Scope That Breaks Down What That Process Will Look Like For You!