Fractional
Head of Marketing
for Clinical Practices
& Healthcare Providers
If you want your practice to grow through trust, not gimmicks, you need a marketing partner who understands how patient acquisition, compliance, reputation, and the patient journey all work together ~ not a vendor who treats healthcare marketing like every other industry.
I'm Misty Burrell, A Creative, Head Of Marketing & Your Host At: EmBeance.
I partner with clinical practices and licensed providers to design and implement the systems behind sustainable patient growth; aligning search visibility, advertising, patient communication, and compliance into one cohesive system as a fractional head of marketing, not a task-taker.
The transformation goal is a steady, compliant pipeline of the right patients, a reputation that holds up under scrutiny, and a practice that isn't rebuilding its marketing from scratch every year.
Healthcare Marketing & Communications
With Misty Burrell
EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy.
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EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy. ~
Disclaimer: Consent Is Key So Check Your Email For Your Official Opt In Once You’ve Signed Up.
Here's What Most
Healthcare
Organizations Miss
When Growing A Healthcare Practice
Growing a structured healthcare practice doesn’t happen the way it used to anymore.
Bonnie Rate said it best, “People are talking, talking bout people…” and that applies to more than just people now. People, mom’s, dad’s, family caregivers, you name it, they are out there asking questions in our communities, inside of online facebook groups, on tiktok, and across the wider internet.
It’s a pattern I see every single day. It’s a series of questions I see every single day. No matter the area of the country we’re talking about it (and I’m in MANY local groups from NY, to Georgia, to Alabama, to Texas, and even Florida) I promise you, I see it every single day in at least one group.
If your patient pipeline feels inconsistent, or your ad accounts keep getting flagged, it's probably not because you're not doing enough marketing for what most consider marketing. It's because:
Ad copy and landing pages aren't written with HIPAA and platform health-content policies in mind
Testimonials, reviews, and before-and-after content are being used without proper consent or substantiation
There's no structured framework guiding how a new patient actually finds, evaluates, and chooses a provider
Systems aren't built to support scale, referrals, or continuity of care
Marketing is treated as isolated tactics instead of one connected patient journey
No one is answering patient inquiries around “Is there a new virus going on around in my area with the current month attached with xyz symptoms”
No one is answering - how to get treatment when they are uninsured. No one is creating cash payment, or After Appointment Pay / on the backend payment options after being seen and we have people all over the country asking for doctors, dentist and care providers that offer this.
In most Brand Audits that I conduct, the real issue traces back to marketing language that is full of very basic information or inflated ad practices that have become normalized in healthcare-adjacent industries, without anyone recognizing them as a liability until an account gets suspended or a claim gets challenged.
As a Head Of Marketing who looks at the full picture, I don't replace effort. I replace fragmentation and exposure with structure built specifically for a regulated industry.
What We Work On
When I’m Retained To Manage
Your Healthcare Practice Marketing
Patient Acquisition
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Patient Retention
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Compliance
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Patient Acquisition ~ Patient Retention ~ Compliance ~
Local Visibility & New Patient Acquisition:
Google Ads Management, Written & structured for HIPPA and Healthcare Ad-Policy Compliance.
Local Search and Google Business Profile Optimization for provider visibility, customer acquisition, and community first awareness.
Landing Page and Website strategy built around how patients actually search and make care decisions for themselves, and their family’s.
Meta Ads (Facebook and Instagram) for practices, within platform health-content guidelines.
Meta Local Community Awareness for practices engaging within the local community online.
SEO / AIO / AEO:h
Structuring your site so search engines and AI assistants can accurately answer "where can I get help" and "who accepts cash only payments" or “who accepts my insurance”
Local and multi-location search visibility, so your practice is found across every community you serve for what people are actually searching for.
Correcting outdated or inaccurate information about your services across the platforms people actually check
Patient Journey & Retention Systems:
Customer Intake Bookings, and Funnels.
Appointment Reminders
Recall Awareness
Email & SMS Patient Communications (In Compliance)
New Patient Nurture Sequences
Misty’s Signature - Everyday Wellness, Live Well MANUAL Sequences - Sent out weekly around what’s happening in health and wellness with tips for everyday wellness, benefits of steam therapy, eucalyptus therapy, elderberry, garlic, onion, etc….
Reputation Management & Educational Content:
Review and Reputation Management
Patient Education Content That Builds Authority without making claims that can’t be proven with science and data.
Social Media and Community Management Built for trust, not vanity metrics.
Compliance & Brand Oversight:
HIPAA-aware messaging in ads, forms, and patient communications.
FTC Act Section 5 substantiation standards reviews and analysis.
Consent and documentation standards for testimonials, and any before and after content. (Case Studies are a norm, not pictures that get widely misinterpreted).
State specific advertising compliance.
ADA Accessibility standards compliance for all front facing marketing materials including websites and customer portals.
The Healthcare Practices
I Partner Best With:
Functional and Integrative medicine practices (Massage therapy with or without integrative reiki and spiritual body work included)
Wellness focused herbal practices.
Dental Practices
Chiropractic Clinics
Therapy and Counseling Services
Primary Care Providers
Urgent Care Providers
Specialized Practices (ENT, Cardiac Practices, OBGYN Practices, Oncology Care, etc)
Substance focused Detox Clinics and Practices.
Home health, respite care, special needs support, rehabilitation centers, and facilities for the aging are primarily served under what I call Access To Care Marketing ~ All centered around needed support for those that need in home, or specialized care services so if your brand, business or organization falls under one of these categories, you may want to start there.
I work best with healthcare providers, and wellness providers who already have a real practice, real demand, and an ambition to strategically grow, in compliance so as to not risk licenses, and community trust with tactics based on hype, or deception.
Working With Me Isn’t VA Support.
It’s Marketing Leadership On A Retainer or Salary.
While yes, I absolutely do manage individual channels for brands, I do so on a higher level scale under a full picture framework, with a strategy, with purpose, and with a full brand architecture behind me built inside a long term retainer / salary that is work for hire based.
I’m not an agency, I’m not a virtual assistant / VA. I’m a sr level marketing manager with over two decades of experience, working strictly in work for hire agreements to bring real solutions to real practices that want to retain marketing management help for long term, and at a full service scale to cover the entire marketing ecosystem.
you know you need help, you just haven’t found figured out exactly what that looks like in a full capacity. That’s where I come on, and work with you to honestly uncover what that looks like in a fully customizable way.