Brand Identity
& Design
With Misty
Your Brand Is More Than A Logo
or Even Your Website
It’s The Art, The Language & The Feeling
Your Audience Learns To Trust
& Make Their Buying Decisions Off Of.
Style
Frequency
Branding isn’t just what people see. It’s what they believe. And that belief, and trust is what leads buyers to take the desired actions that are relevant for your brand, and business, and guess what else it does at it’s core - it makes you the true go to expert based on trust, credibility and an actual business capable of being chosen too!
Colors
THE Intuitive Brand Design APPROACH
At EmBeance, I don’t just create brands or work on low level social media posts, I serve as the architect and partner in creating brand identities that stand the test of time all while moving forward into the new all at the same time! Through a unique blend of intuitive design, strategic insight, data driven decisions based on the real facts, and numbers, business development, and audience resonation in alignment with what your communities want in a Brand, I guide you through a full-circle brand creation process that feels as good as it looks, In~Style!
Voice
Alignment
Psychology
So you see, it’s not just about a logo or a website. It’s not just about throwing something up, to then start promoting it in all the wrong places. With me, and when you choose to work with me we’re incorporating the full brand picture + psychology + conversion optimization + compliance + graphic art + branded messaging that is SEO optimized which is why I write your copy too….
Everything is all done for you! The only thing I ask you to do is write me your own bio (that I may or may not tweak and edit just a little bit) while making yourself available to fill out my questionaire, get me access into what is yours - yes with me, you own what is yours, and answer any aligning questions I may have….
We’re creating a real brand with the way I craft business and brand strategies, with the way I create and craft marketing plan's, and then marketing strategies.
I understand your brand is more than visuals. It’s a visceral experience that’s completely holistic where everything is on brand, and in alignment. One that begins with a business plan, a marketing plan, then your presence and “ends” with your impact and value. That’s why every EmBeance crafted brand strategy starts from the inside out, shaping how you show up in the world long before a single pixel is placed on your website and the advertising begins….
My Brand Strategy Process:
Before we get to the fun stuff in design - let’s take a step back and get real raw and honest about your vision, mission, target audience and core offerings to create the Brand Strategy that will serve as the “Brand Bible” that moves you forward.
Because I’m a Marketing & Brand Consultant, with a strategy first approach that covers the full picture of what my clients will need, I take a 1 Step At A Time Approach to Brand strategy, and then design so we can map out your mission and values, so we can create that ideal buyer persona, so we can know what others in your space are out there saying and doing because contrary to popular belief, all of that does matter.
To the right you’ll find just a tad more about my brand strategy process. While yes, it absolutely falls under my NorthStar Framework it is absolutely customizable to the individual or brand I’m working with because one thing I don’t do is cookie cutter, pre-made templates & with me, you own what is yours and that of course includes your website too!
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Before design comes direction. We begin with a guided Discovery Session — diving deep into your mission, message, target audience, market landscape, and personal vision. Here’s where we uncover the truth of your brand and define its future.
Deliverables:
Brand questionnaire + mission & values alignment
Audience persona development
Competitive positioning outline.
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Now that we’ve defined your core, we translate it into a visual and verbal identity that commands attention and builds trust.
Deliverables:
Primary & secondary logos
Color palette & typography suite
Brand voice & messaging framework
Iconography, textures, and patterns (where applicable)
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Every brand touchpoint should be a continuation of your story. We build out the visual ecosystem your business needs to stay consistent, elevated, and memorable across all platforms.
Deliverables:
Business cards & social media graphic templates that are branded per the specs we’ve already outlined!
Presentation templates
Marketing Flyers, Bi-Folds or Tri-Folds.
Packaging or signage (if needed)
Canva templates for internal use (think letterhead, think handbook covers - the possibilities are endless here.
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More than a digital home, your website is a conversion machine. We design responsive, SEO-conscious websites that reflect your identity while moving users toward clear calls to action.
Deliverables:
Site map & wireframe planning
Full website design & build (Squarespace, Wix, or Shopify) Go Daddy or Wordpress Websites that use Elementor Pro or Divi Builder are also an option but RARELY requested. I do not work on Show It, Weebly, or Square Websites.
Copywriting support & SEO optimization
Launch support & quality checks
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You won’t be left wondering what to do next. Once your brand is launched, we provide strategic guidance for rollout, marketing, and brand protection — because legacy is built with intention.
Deliverables:
Brand style guide
Launch roadmap
Ongoing Brand Support Billable At An Additional Monthly Fee.
Quarterly Imagery Changes To Meet The Seasons Are Apart of EmBeance’s Quarterly Marketing Strategy Process Billable At a Strategy rate of $3500 every 3 months. This is in addition to monthly management fees.
WHAT SETS EMBEANCE APART?
25 years of proven marketing experience
Conversion First Design, Strategy & Optimization.
SEO / AIO work is built right into my NorthStar Framework Process.
No basic, unbranded templates. No surface-level fluff. Just the real deal.
You Own What Is Yours - Everytime!
Integrations To Google Analytics, Google Merchant Center, Google Ads, & Social Tracking is all included (as applicable to your brand).
Instagram & Pinterest Feed Integrations Are A Standard - Get Those Backlinks Baby!
Let’s Work Together
If you’re done blending in and are ready to build a brand that demands respect & the right kind of attention, you’re in the right place.
"When your brand speaks clearly, your audience listens differently."