Social Media Management For Ecommerce
Social Media Management For Ecommerce Brands doesn’t need to be complicated but too many brands are focusing on all the wrong things while ignoring what it is that consumers are wanting as we transition to a new era of online marketing for product based marketing.
Misty Burrell, Founder of EmBeance has taken a deep dive into numerous ecommerce brands pin pointing what is working, what customers, and consumers are actually wanting, and all while taking that information and custom crafting strategies that are designed with intention to convert into sales.
Ready to take a deep dive into scalable growth blending holistic marketing managment with intentional design but all based on data, strategy, and what your customers actually want?
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Holistic Digital Marketing Offerings At EmBeance.
Whether you want to be the talk of the town in positive ways digitally or locally, Misty has the advanced knowledge and capabilities that move brands forward and into new spaces while curating campaigns at the same time that keep your loyal one’s coming back for more…
Each service is meticulously tailored, every detail is manually refined and that’s because in this office, and at this Marketing Firm, I do not simply market or advertise... I work to bring a blend of enchantment, and education while also pairing the vibe or atmosphere your brand projects with an Essence, a Radiance, and an Ambiance that is unalike the competition which further sets it apart...
Hence The Name - EmBeance (MB-ence).
Product Marketing That Increases Consumer Buying Interest
& That Leads To Actual Sales Through
Purpose Driven & Truthful Marketing & Paid Media.
Most Agencies treat content like it’s a production mill.
& Many Brands Are Treating Agencies, Firms, and Freelancers Like They Are Just A Content Mill.
That Isn’t What Works In The New Age Of Product Marketing Or Ecommerce Marketing.
Want A Little Secret About What’s Working In Product Marketing & Ecommerce Marketing?
The best marketing is geared towards the senses. You have to see it, You have to see it in hand, you have to know what it smells like, what it feels like, what’s the texture, how does it leave you feeling, and when it comes to consumables - yes, what does it taste like?
My Social Media Marketing Management Services Incorporate All Of This Knowledge & Leverage It As A Part Of The Strategy Custom Crafted For Your Brand.
Online Product & Store Review Management
Comment Moderation, DM Management & Online Community Management
Reputation Management & Social Engagement For Brands Already Included.
The Missing Puzzle Pieces Most Social Media Managers Aren’t Even Covering.
Your Audience Is Testing You To See If You’re Responding To Them, If You Aren’t You’re Leaving Sales On The Table When You Refuse To Answer Their Questions Or Get Social On Social Media With Them.
What’s Included With My Social Media Management Signature Service For Ecommerce Brands?
Daily Posts With Substance Attached
Daily posts that inspire, and place your product and business front and center in the minds of your target audience and customers. What this looks like is going to be different for every brand we serve however, lets take Batana Oil and make that the example we use based on my past work in this area. Batana Oil is sourced from Mesquite Tribe in Honduras. It’s best used when applied at the root of the hair line, and edges of hair according to most sources. It’s great for straight hair as well as curly hair, and guess what - it’s great for beard care too. Take all of that information, and purpose it 4x over - Batana Oil for Beard Care, Batana Oil for Root Care, Batana Oil for Curly Hair, and Batana Oil for Straight Hair and if a Social Media Manager knows what they are doing they also know that those images, carousel images, and even videos can ALL be SEO optimized to populate in video and image search results which is precisely why I focus on Holistic Marketing Management at EmBeance and not just Social Media Management - because truly - everything connects and this is precisely how it does without getting too technical.
Comment Moderation
Not responding to comments is the equivalent of saying I’m just here for my own ego and the money and incase you’ve been lost in the sea of all the trends, all the bad advice, and everyone else’s opinion or (and I really hate having to point this out) brands operating solely from ego, founders operating solely from ego, and brands not engaging with their target audience, and brands not listening to their customers or understanding them is leading to consumers saying - no more, I’ll go find a brand that actually answers me, and I’ll go find a brand that is more truthful and upfront. If sales have been dropping off and if you haven’t been answering your comments sections - Let’s fix that in a way that matters, creates substance, builds community, builds trust with your target audience, and all in a way where the end goal becomes yes, you guessed it - user trust which leads to higher click through rates, additional product research, and top of mind buyer intent where your brand becomes top of mind leading to higher customer loyalty and return rates as truth in marketing, truth in advertising, and true community building takes a front seat.
DM Moderation & Q&A Management
The average product brand gets product related questions in their DM box multiple times a day. Some brands receive hundreds of DM’s daily and guess what - they expect a response and stop buying if you aren’t responding.
EmBeance takes the pressure of having to respond off your plate, helps you pick those “easy” sales up, and whether we’re answering a “What’s this made of” question or, “what does it smell like” question or “Where do you harvest your seamoss from” in other cases - we’ve got you covered, no false claims, no hype, no BS. Just TRUTHFUL answers to your target audience’s question, and real trust building time that’s more powerful than you realize.
Start answering and responding to those DM’s and watch your target audience start to trust more. (I’ve tested this, and it’s made a significant impact every single time I’ve tested it). Again, no false claims, no hype - but we’re in the age of community building and engagement. Then I take the Questions & Turn Them Into Content Too!
Quarterly Strategy & Monthly Calendars
Get a quarterly social media strategy aligned with your brand goals, audience insights, and seasonal trends. We deliver professionally curated monthly content calendars with optimized copy, visuals, hashtags, and posting schedules across all major platforms, ensuring consistency, engagement, and measurable growth broken down by platform. From strategy to execution, we manage everything—so you can focus on running your business while we turn your social channels into high-performing brand assets, and product navigational guide for your target audience.
Product Overview Content
When you choose to work with me, I create strategic product overview content designed to educate, inspire, and convert. Each piece highlights the key benefits, features, and differentiators of your individual products using platform-specific formats that drive clicks and engagement. From short-form Reels to carousel breakdowns and SEO-optimized captions, I ensure your products are presented clearly and compellingly to the right audience at the right time—reinforcing trust, increasing visibility, and supporting your sales cycle.
Product In Use & In Hand Videos
I create high-quality product-in-use and in-hand video content that showcases your brand and products in action—without you needing to lift a finger. As part of our social media strategy, I handle the filming, usage, and real-world integration of your products, giving your audience an authentic look at how they work, feel, and fit into daily life. Perfect for ecommerce makers and product-based brands that knows that this is the content that works, this content builds trust, boosts engagement, and gives your customers the context they need to buy based on the truth, and integrity, not fake or paid reviews.
A Glimpse Into Transformational Marketing That Begins With Strategy.
Results, Including But Not Limited To Daily , Weekly, Monthly or Annual Sales Are NOT Guaranteed.
True Marketing gets the word out.
Sales are based on Merit and putting the actual work in, and that consists of more than just me.