Get Visible With
EmBeance
Marketing & Design
Service Based Business Marketing
Get Visible & Get Connected
Service Based Business Marketing That Actually Brings People Through Your Funnel By Placing Your Brand At The Heart Of Your Community & Audience.
I build service based business marketing systems and strategies that drive real traffic, real bookings, and real revenue; consistently.
EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy.
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EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy. ~
Disclaimer: Consent Is Key So Check Your Email For Your Official Opt In Once You’ve Signed Up.
Does Your Audience
Even Know Your Business Exists?
You’ve got a website, that’s awesome.
You’ve got your social channels up & going, that’s awesome too!
But who do people look to when:
Their AC Stops Working
When Pests Invade Their Home
When it’s time to buy, sell, or rent a new home?
What about Funerals, Estate Planning, Trusts, and all the End of Life Planning things???
What about Divorce, Complicated / Nasty Divorces, and asset protection, Alimony protection, Child Support Protection?
What about solutions for struggling single parents, family caregivers, and those leaving abusive situations?
What about when Credit & Debt Overwhelm sets in or a spouse is taking every penny & swiping those credit cards with 0 plan to pay any of it back….
Real Problems Need Real Solutions
Real problems need real solutions, it’s absolutely my signature statement, and it’s absolutely a signature statement that is never going to just disappear.
Real Life, comes with real struggle for many. They don’t need to be preyed upon, and they don’t need to be lied to, shammed or yes, scammed. What they need are real solutions that gives them the way forward.
This is where Expertise, Authority and Trust comes in. I add in another E and Another T Though - Expert, Expertise, Authority, Trust, and Transparency.
This isn’t about giving everything away that you should be paid for.
This is about becoming the go to authority in your space based on trust, based on longevity, based even on time spent in the problems, creating the solutions, and creating that credibility over time.
As a marketer that also just so happens to be a consumer advocate, I help my clients create the service based business & marketing plans that create real solutions to real problems and place those solutions at the heart of the entire marketing strategy so that your business is the first business people think of because of the level of customer service, and actual care you are putting into your brand online!
Full-Service Brand Strategy & Marketing Management For Local Businesses Using The EmBeance NorthStar Framework.
The EmBeance NorthStar Framework is Misty’s signature approach to building profitable, scalable, and sustainable marketing ecosystems for purpose-driven brands. From in-depth discovery and data analysis to strategy development, implementation, and growth optimization, this framework ensures every piece of your marketing operates in alignment with your business goals. Designed to integrate long-term brand growth, sales campaigns, and community engagement, the NorthStar Framework empowers brands to lead with authority, trust, and clarity; turning insights into measurable results.
For each marketing client partnership, I craft the strategy and frameworks, assemble and direct the right specialists (if we need to); and set the right goal posts for the right reasons based on truth, integrity, ethics in marketing, and most importantly the data, ensuring execution matches strategy all while maintaining quality control and brand integrity.
No deceptive hype tactics.
No inflated vanity metrics & No trends that don’t even make sense for the brand.
Just structured marketing systems & qualified team members designed to assist in scaling your brand in purpose & high intent leveraging my signature, NorthStar Framework.
Brand Strategy
Go High level Funnel Automations
& Website Design!
Yes, I Work With Other Creatives Too!
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Collaborate Don't Compete!
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Yes, I Work With Other Creatives Too! ~ Collaborate Don't Compete! ~
10x Your Bookings & Brand Visibility
I build marketing strategies that work in the real world - not just online.
That means integrating:
Meta Ads (Facebook & Instagram) → Demand generation + awareness
Google Ads → High-intent capture (people already searching)
Content Creation → Authority + trust + visibility
Local Brand Positioning → So you stand out in a crowded market
In-Person + Event Strategy → Turn your business into The Talk of the Town
Because service based businesses don’t grow from one channel.
They grow from alignment across all of them.
Working With Me Isn’t VA Support.
It Is Marketing Leadership.
Most local businesses are stuck in one (or more) of these cycles:
Posting on social media with no real ROI
Running ads that don’t convert
Relying on word of mouth and hoping it’s “enough”
Inconsistent traffic, inconsistent revenue
I fix that.
At EmBeance, I don’t just “do marketing.”
I engineer growth marketing ecosystems that connect:
Your brand
Your offer
Your community
Your visibility
So your business becomes the obvious choice in your area.
who My Service Based Marketing Strategies are for:
This is for you if:
You’re a service based brand that needs to build a solid foundation based on EEAT(T) - Expert, Expertise, Authority, Trust, & My 2nd T - Transparency!
You’re already operating; but growth feels inconsistent or capped
You’re ready to invest in real authority driven marketing (not shortcuts)
You want to become a recognized name in your local market or already are but, need marketing fully managed for you.
This is not for:
Businesses looking for “dirt cheap social media posting” or those that want to DIY.
Those unwilling to invest in ads, brand visibility or growth
Anyone expecting overnight results or absolute guarantees (I don’t do illegal, hype based marketing - ever!)
While yes, I “Own” My strategies, and create the plans and systems for your brand and business to grow, marketing is just 1 facet of a business.
Your staff has to be willing to say “check mate” and create experiences in house that bring people back, and get them to refer you out to others too.
And when those employees and team members get shouted out for all the right reasons we use that as content too because again, I’m actually in your community. Watching, reading, commenting, and leveraging what I learn for what comes next…….
That’s how you don’t stay stagnant in this era. That’s how you “Win” too!
-Let’s Bring Service-
Back To Service Based Business Marketing
Local Farms, "Cottage Maker Vendors" and Farm To Table Suppliers Please Contact Me For Special Pricing!
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Your Community Is Looking For You!
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Local Farms, "Cottage Maker Vendors" and Farm To Table Suppliers Please Contact Me For Special Pricing! ~ Your Community Is Looking For You! ~
The Foundation
Best For:
Local businesses ready to get out of inconsistency and build a real marketing baseline that actually drives traffic.
What This Does:
Establishes your presence across the platforms that matter so you’re no longer relying on guesswork, word of mouth, or random posting.
Includes:
1 Meta Ads Campaign (Facebook & Instagram)
1 Google Ads Campaign (search-based intent capture)
Monthly Content Strategy & Calendar + Reel Cadance Consulting.
Meta Content Posting 12 Posts Monthly + 12 Stories Monthly.
Local Group Engagement across Meta where your brand has the opportunity to be mentioned or already has been.
Website Management (Includes 2 Blog Articles Monthly)
Monthly Report & Monthly Call
Positioning Line:
You stop “trying things” and start building a real marketing system.
Investment:
$1500 / month (Limited To 4 Brands - $500 Off) Regular $2,000
The Accelerator
Best For:
Businesses ready to increase visibility, drive consistent traffic, and start building momentum in their local market.
What This Does:
Turns your business from “visible sometimes” into consistently seen, recognized, and chosen.
Includes:
Multi-Campaign Meta Ads Strategy (awareness + conversion + retargeting)
Google Ads Optimization + Expansion
Content Creation + 20 Posts Monthly + 20 Stories.
Behind-the-Scenes + Team + Brand Story Content
Offer + Campaign Strategy (promotions, seasonal pushes, etc.)
Full Reputation Management across Social & Review sites.
4 Emails Monthly To Database
GMB / GBP Management
Website Management (Includes 4 Blog Articles Monthly)
Monthly Performance Review + Optimization
Positioning Line:
This is where your business starts gaining real traction; and people begin to recognize your name.
Investment:
$2500 / month (Limited To 4 Brands - $1,000 Off) Regular $3500
The Authority
Best For:
Established businesses ready to dominate their local market, build brand equity, and become the go-to name in their space.
What This Does:
Positions your business as the obvious choice, not just another option.
Includes:
Full Meta Ads Ecosystem (multiple campaigns across funnel stages)
Advanced Google Ads Strategy (high-intent + competitive capture)
High-Frequency Content (Custom strategy usually at a 7 day a week frequency) + Stories.
Monthly Content Strategy + Video Creative Direction & Ad Verbiage / Scripting.
Event Strategy + Campaign Execution Planning
Ongoing Social Engagement - Daily (Mon - Friday)
Ongoing reputation and community management with daily active monitoring and response windows.
Ongoing Customer Satisfaction Support - Reputation Management isn’t just about asking for reviews - it’s a customer retention, loyalty & satisfaction service that positions your brand far above the standard.
Ongoing Growth Consulting + Strategy Oversight
Up To 8x Per Month Emails to email list.
Website Management (Includes 8 Blog Articles Monthly & Quarterly Campaign Changeouts)
Positioning Line:
This is for established brands that want to go full, high level, at a high frequency while working on both customer aquisition + retention and loyalty too!
Investment:
$4,000 / month ($1500 Off For The First 2 Brands That Sign On Regular $5500
This Isn’t Marketing Virtual Assistant Support.
This Is Marketing Leadership & Consulting.
Most local businesses don’t need more posting.
They don’t need another agency running random ads.
They need someone who can step in, see the full picture, and build a system that actually drives growth.
That’s what this is.
Interest based marketing is the new Social Media.
If you’re late to the party that’s totally okay.
Interest based media is what is in. And that isn’t going to change anytime soon.
Let’s Build you the right strategy to help you show up in confidence as the authority in your space that you are ultimately growing into though!
& The Good thing about working with me…..
All those plans and packages you see above are actually fully customizable to your brand and business.
I do not do cookie cutter, business in a box marketing.
The above is foundational structuring to help you understand more about me before we ever get on a call.
Do the right thing, even when you don’t think anyone is watching…..
Because time has taught me that people always are even if you don’t know who they are…..or where they are coming from. Let’s make sure that when someone is looking you up, it helps them make better buying decisions too just like I am right here.
What The Authority Level
Really Means
When you step into The Authority, you’re not hiring me to “help with marketing.”
You’re bringing in a dedicated growth partner to oversee, optimize, and align every moving part of how your business attracts, converts, and retains customers.
From the first impression…
to the first visit…
to the repeat customer…
Everything is intentional & you can fully expect me to NOT stay in my own lane, Yes, I wil be “all up in your business” because, that’s just me, and that’s why what I do works as well as it does!
If I minded my own business, most business’ wouldn’t scale, they’d have reputation nightmares at their fingertips far too often and in the case of a past large client, they wouldn’t have their now #1 product and top seller.
Want another example - Okay - In the case of another past client, they wouldn’t have a full business in a box “domination” system that became their sole offer. All other aspects of the business closed but, I was the mastermind behind what is now a 6 million dollar and change brand.
What My EmBeance NorthStar Framework Replaces Inside Your Business:
Most businesses at this level would need to hire:
A content manager
An ads manager
A strategist
A social media manager
A reputation manager
A graphic design
A Website Manager
And still struggle to get them all aligned. They’d also probably first hire a series of VA’s to handle it, waste a boat ton of money while dealing with “Yes People” and not experts, then try to put the pieces back together by taking things to an agency or to an inhouse team made up of 5 or 6 people and then say what too many have in the last year “Let me just replace it all with AI” and now we have entire communities boycotting brands and brands closing their doors because there’s no longer a vision, no longer a mission, and no longer anything with quality being produced at all…….
I replace all of that with one cohesive system under my EmBeance NorthStar Framework For Local Business as a veteran of full service marketing that happens to LOVE working with Local & Service Based Business’ and that just so happens to have a 25 year background in Growth Marketing starting in Paid Media’.
With me you get:
One strategy.
One direction.
One standard of execution.
& A Dedicated Point Of Contact that you can hop on a call with Monday - Friday as long as I’m not on another call, it’s during my business hours, and so long as I’m not in a training on Friday’s that I can’t pause (that’s really rare).
Nope - I don’t limit your calls. I’m a partner in marketing that’s actually here to help you grow and scale in truth and integrity. Putting limitations that are unnecessary on you doesn’t accomplish that. Providing communication does. Building a solid, long lasting business relationship does. Having mutual trust in each other does.
Yup, I’m different.
Do you see it yet?
& If that wasn’t enough - with me you get the opp to plan up to 2 events a month (Call them sales, call them promos, call them flash sales or we can create daily or weekly deals on repeat!
Let’s figure out what your audience wants - how do you do that? Leave that up to me! I’ve got you as apart of my in community, reputation driven marketing plans that actually place your business and brands at the center of your audience!