Get Visible With
EmBeance
Marketing & Design
Local Business Marketing
Get Visible & Get Connected
Local Marketing That Actually Brings People Through Your Door By Placing Your Brand At The Heart Of Your Community.
I build local marketing systems and strategies that drive real traffic, real bookings, and real revenue; consistently.
EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy.
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EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy. ~
Disclaimer: Consent Is Key So Check Your Email For Your Official Opt In Once You’ve Signed Up.
Does Your Local Community
Even Know Your Business Exists?
You’ve got a website, that’s awesome.
You’ve got your social channels up & going, that’s awesome too!
But do baked potato lovers even know “Spud’s” exists?
What does your bar and grill or your venue have for singles, for date nights, for girls night out nights?
Similar;
What is integrated massage and where can I find it near me?
What about integrated chiropractic care that blends wellness with chiropractic care?
What about your Dentists office that offers inhouse payment plans and not CareCredit?
Members of the community are asking questions.
Members of the community are recommending everything from churches to dentists to chiropractors to restaurants, and bars and grills, and events…but is your business being recommended? Why and Why not?
And most importantly are you taking the opportunity to thank your loyal customers, referring customers, and engage with the ones that are new to you!
First impressions are everything!
Because regardless of where you are located, you have to look at local marketing like it’s small town, home town marketing where everyone knows everyone and let me say it again; First impressions, and customer loyalty are everything!!!!!!!!!!!!!
I help my clients create the local, home town marketing plan that places community at the heart of the entire marketing strategy so that your business is the first business people think of because of the level of customer service, and actual care you are putting into your brand online!
Full-Service Brand Strategy & Marketing Management For Local Businesses Using The EmBeance NorthStar Framework.
The EmBeance NorthStar Framework is Misty’s signature approach to building profitable, scalable, and sustainable marketing ecosystems for purpose-driven brands. From in-depth discovery and data analysis to strategy development, implementation, and growth optimization, this framework ensures every piece of your marketing operates in alignment with your business goals. Designed to integrate long-term brand growth, sales campaigns, and community engagement, the NorthStar Framework empowers brands to lead with authority, trust, and clarity; turning insights into measurable results.
For each marketing client partnership, I craft the strategy and frameworks, assemble and direct the right specialists (if we need to); and set the right goal posts for the right reasons based on truth, integrity, ethics in marketing, and most importantly the data, ensuring execution matches strategy all while maintaining quality control and brand integrity.
No deceptive hype tactics.
No inflated vanity metrics & No trends that don’t even make sense for the brand.
Just structured marketing systems & qualified team members designed to assist in scaling your brand in purpose & high intent leveraging my signature, NorthStar Framework.
Brand Strategy
Go High level Funnel Automations
& Website Design!
Yes, I Work With Other Creatives Too!
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Collaborate Don't Compete!
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Yes, I Work With Other Creatives Too! ~ Collaborate Don't Compete! ~
10x Your Bookings & Reserved Tables
I build marketing strategies that work in the real world - not just online.
That means integrating:
Meta Ads (Facebook & Instagram) → Demand generation + awareness
Google Ads → High-intent capture (people already searching)
Content Creation → Authority + trust + visibility
Local Brand Positioning → So you stand out in a crowded market
In-Person + Event Strategy → Turn your business into The Talk of the Town
Because local businesses don’t grow from one channel.
They grow from alignment across all of them.
Working With Me Isn’t VA Support.
It Is Marketing Leadership.
Most local businesses are stuck in one (or more) of these cycles:
Posting on social media with no real ROI
Running ads that don’t convert
Relying on word of mouth and hoping it’s “enough”
Inconsistent traffic, inconsistent revenue
I fix that.
At EmBeance, I don’t just “do marketing.”
I engineer local growth ecosystems that connect:
Your brand
Your offer
Your community
Your visibility
So your business becomes the obvious choice in your area.
who My Home Is Where The Heart Is Local Marketing Strategies are for:
This is for you if:
You’re a restaurant, salon, spa, wellness brand, clinic, boutique, or service-based business - working farms where you’re selling to the public (and supplying farm to table) I work with you too!
You’re already operating; but growth feels inconsistent or capped
You’re ready to invest in real marketing (not shortcuts)
You want to become a recognized name in your local market
This is not for:
Businesses looking for “dirt cheap social media posting” or those that want to DIY.
Those unwilling to invest in ads, brand visibility or growth
Anyone expecting overnight results or absolute guarantees
While yes, I “Own” My strategies, and create the plans and systems for your brand and business to grow, marketing is just 1 facet of a business.
Your staff has to be willing to say “check mate” and create experiences in house that bring people back, and get them to refer you out to others too.
And when those employees and team members get shouted out for all the right reasons we use that as content too because again, I’m actually in your community. Watching, reading, commenting, and leveraging what I learn for what comes next…….
That’s how you don’t stay stagnant in this era. That’s how you “Win” too!
-THe Local-
Home Is Where The Heart Is Offers
Local Farms, "Cottage Maker Vendors" and Farm To Table Suppliers Please Contact Me For Special Pricing!
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Your Community Is Looking For You!
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Local Farms, "Cottage Maker Vendors" and Farm To Table Suppliers Please Contact Me For Special Pricing! ~ Your Community Is Looking For You! ~
The Local Foundation
Best For:
Local businesses ready to get out of inconsistency and build a real marketing baseline that actually drives traffic.
What This Does:
Establishes your presence across the platforms that matter so you’re no longer relying on guesswork, word of mouth, or random posting.
Includes:
1 Meta Ads Campaign (Facebook & Instagram)
1 Google Ads Campaign (search-based intent capture)
Monthly Content Strategy & Calendar + Reel Cadance Consulting.
Meta Content Posting 3 Posts A Week (Carousels, Reels & Story Uploads)
Local Group Engagement across Meta where your brand has the opportunity to be mentioned or already has been.
Monthly Report & Monthly Call
Positioning Line:
You stop “trying things” and start building a real marketing system.
Investment:
$1297 / month (Limited To 3 People - $200 Off) Regular $1500
The Local Accelerator
Best For:
Businesses ready to increase visibility, drive consistent traffic, and start building momentum in their local market.
What This Does:
Turns your business from “visible sometimes” into consistently seen, recognized, and chosen.
Includes:
Multi-Campaign Meta Ads Strategy (awareness + conversion + retargeting)
Google Ads Optimization + Expansion
Content Creation + 5x Per Week Posting (Carousels, reels + Stories).
Behind-the-Scenes + Team + Brand Story Content
Offer + Campaign Strategy (promotions, seasonal pushes, etc.)
Full Reputation Management across Social & Review sites.
2 Emails Monthly To Database
GMB / GBP Management
Monthly Performance Review + Optimization
Positioning Line:
This is where your business starts gaining real traction; and people begin to recognize your name.
Investment:
$2497/ month (Limited To 3 People - $1,000 Off) Regular $3500
The Local Authority
Best For:
Established businesses ready to dominate their local market, build brand equity, and become the go-to name in their space.
What This Does:
Positions your business as the obvious choice,not just another option.
Includes:
Full Meta Ads Ecosystem (multiple campaigns across funnel stages)
Advanced Google Ads Strategy (high-intent + competitive capture)
High-Frequency Content (Custom strategy usually at a 7 day a week frequency)
Monthly Content Strategy + Video Creative Direction & Ad Verbiage / Scripting.
Full Brand Positioning + Messaging Refinement
Customer Journey Optimization (from discovery to repeat visits)
Event Strategy + Campaign Execution Planning
Ongoing Social Engagement - Daily
Ongoing reputation and community management with daily active monitoring and response windows.
Ongoing Growth Consulting + Strategy Oversight
4x Per Month Emails to email list.
Positioning Line:
This is where your business starts gaining real traction; and people begin to recognize your name.
Investment:
$3,997 / month ($1500 Off For The First 3 Clients That Sign On Regular $5500
This Isn’t Marketing Support. This Is Marketing Leadership.
Most local businesses don’t need more posting.
They don’t need another agency running random ads.
They need someone who can step in, see the full picture, and build a system that actually drives growth.
That’s what this is.
Interest based marketing is the new Social Media.
If you’re late to the party that’s totally okay.
Interest based media is what is in. And that isn’t going to change anytime soon.
Let’s Build you the right strategy to help you show up in confidence as the authority in your space that you are ultimately growing into though!
& The Good thing about working with me…..
All those plans and packages you see above are actually fully customizable to your brand and business.
I do not do cookie cutter, business in a box marketing.
The above is foundational structuring to help you understand more about me before we ever get on a call.
Do the right thing, even when you don’t think anyone is watching…..
Because time has taught me that people always are even if you don’t know who they are…..or where they are coming from. Let’s make sure that when someone is looking you up, it helps them make better buying decisions too just like I am right here.
What The Authority Level
Really Means
When you step into The Authority, you’re not hiring me to “help with marketing.”
You’re bringing in a dedicated growth partner to oversee, optimize, and align every moving part of how your business attracts, converts, and retains customers.
From the first impression…
to the first visit…
to the repeat customer…
Everything is intentional.
What This Replaces Inside Your Business:
Most businesses at this level would need to hire:
A content manager
An ads manager
A strategist
A social media manager
A reputation manager
And still struggle to get them all aligned.
I replace that with one cohesive system under my EmBeance NorthStar Framework For Local Business’.
One strategy.
One direction.
One standard of execution.