Build A Brand That People Trust To Improve SEO Rankings In 2019
Do Branding and SEO connect? What if I told you that they do? Most Entrepreneurs, and small business owners do not think about the elements of their business from their logo and tagline to their color scheme, social media platforms, reputation management directories, and their content marketing strategy but, as a Digital Marketing Strategist turned small business owner, I can tell you first hand that quite literally everything connects, and in today's EmBeance Marketing and Design's Panda Saturday I'm going to explain to you just why you to need to build a brand that people trust to improve SEO rankings in 2019 and beyond.
Brand Elements That Affect Your SEO In 2019:
Where do you even start when you are trying to find a way to put everything you need together without spending a fortune in Brand Design and Creative Development as a startup that is determined to launch, grow, and be successful? This is why EmBeance was created. Many say that they know SEO, many say that they can write content for SEO but, when you move past the 6 month to a year mark and the results aren't there what then, when you are on average $24,000 + out of pocket for what appears to be nothing. That's when you learn about the Brand Elements That Affect Your SEO In 2019 and look for an agency or professional who can help you achieve those goals with proven results.
To Build A Brand That People Trust To Improve SEO Rankings In 2019
Start With A Unique Name and Company Message:
Element 1: To Build A Brand That People Trust To Improve SEO Rankings In 2019 Start With A Unique Name and Company Message:
Branding is more than just a pretty logo and font. At EmBeance you will hear me, my husband who is our Director Of Creative Development, and the rest of my team tell you that frequently. You'll hear everyone you speak with explain to you that your brand is more than just your logo but, that is where it begins. This is why the creative development team at EmBeance takes you through the entire process of branding in a way that not just a logo designer would but a corporate agency would because, that's what sets us apart with affordability attached.
To Build A Brand People Trust To Improve SEO Rankings In 2019 Start With A Unique Logo & Tagline – Once you have your business name of course, and get it registered with your state. The elements of brand design from a professional agency should include but are not limited to:
Your Business Name
Branded Color Scheme
Social Media Presence with platform specific logos, cover photos, service list graphics and posting templates
A Themed Vision Board
Company Purpose / Mission
Print Advertising Needs (This includes posters, flyers, table linens and business cards, but can also include branded merch)
All of this and often times more is included at EmBeance, and 99% of the time we work with you to come up with all of these things when you get stuck. The other 1% of the time our clients already know ALL of these answers, and while we love both kinds, the ones that we get to help work on all of this with give us the drive to keep going, and keep doing what we do best.
Element 2: Improve On Page Time That The Search Engines Factor In By Choosing The Correct Color Scheme & Themed Graphics
When aiming to Build A Brand People Trust To Improve SEO Rankings In 2019 remember to choose a color scheme that fits you and your business but that will also captivate and keep the attention of your target audience. One of the ways that we do that at EmBeance is by compiling a selective list of your top main competitors, and that isn't just the 5 or 6 you often see highlighted if you ever see them listed or provided to you at all. A minimalist keyword list at most agencies will be compiled for you serving as a starting point for further research, and development on the creative, search engine, and even pay per click end of the spectrum, and from there, your competitors will be listed out, and further analysis and strategy will be conducted to help you stand out from the competition.
Have you ever heard of the psychology of color? If not, this is one of the key aspects that many brand design agencies are using to help you attract your target audience. When you look at each color on the color wheel how do you feel? When you look at each color on the psychology of color, and learn the meaning behind each color does your perspective change? While you may love the color purple, will your clients? If you're a female wanting to attract male clients or a mixture of both sexes really the right color for you to use in your branding.
This is the process that creative development agencies, and brand design agencies should be taking you through, and in 2019 affordability, and authenticity are at the forefront of the business in all areas from logo and brand design to content marketing, and social media management as well as advertising. If you aren't willing to be professional yet authentic – you won't get very far, and that is the truth.
Element 3: Don't Discount The Power Of Social Media And How It Effects SEO: Brand Your Social Media For 2019:
Social Media & SEO Work Hand In Hand.
Don’t Discount The Power Of Social Media In 2019. Build A Brand That People Trust By Using Social Media To Improve Your SEO Rankings.
One of my very favorite things to work on with clients is their plans for social media. What options and platforms are right for each client? What capacity is there for expansion, traffic, growth, and reaching a client's target audience? What keywords, hashtags, and forms of content will work best? How do you put the color scheme together and develop a social media plan with branded cover photos or slideshows, logos, service list graphics, and even branded templates?
Branding isn't just about a logo and a pretty font. Really. There is so much more to it, and it takes a lot of time and hard work to put it all together when it's done the right way.
And a final thought on this: Just because you don't like social media or use it for personal reasons does not mean that you do not need to for business. In 2019 and beyond, businesses have to have a presence on social media, and be posting engaging content consistently in order to to build brand trust to both consumers as well as other small businesses. There is literally no way around it. Don't know what to post? This is why strategists, and agencies exist. Don't be afraid to reach out, and connect because social media for business is to critical to ignore.
Element 4: Branding Isn't Just A Pretty Logo – Find Your Voice and post Branded, Authentic & Purposeful Content To Rank Higher In 2019
Misinformation based upon what a designer is capable of is the #1 cause of brand development not being conducted correctly. In recent years the brand design industry has significantly changed with many digital elements now needing to come into play. From logo design to website graphics to print materials, and then social media graphics in multiple sizes there is a large amount of design that goes into building a brand but creating a brand isn't just about the design itself – it all starts with the brand name, and the brand message before anything else because without those two pieces that are crucial to building a brand an entrepreneur remains a dreamer instead of ever developing into the startup that they envision themselves becoming whether flying solo or as a team with others.
Without the competitor list, keyword list, company vision, and company mission, prospects and the target audience of a business have nothing to make a decision off of or collect interest in. This is why those items are covered in the initial stages of brand design at many agencies. Without the competitor list, and keyword list there is nothing to base content off of, and if you are not writing and posting purposeful content that is optimized for SEO in 2019 your business will not rank.
A brand's content and messaging strategy matters. And if one isn't created as you begin developing your brand you'll quickly realize why your business is not ranking.
Element 5: Rank Higher With Reputation Management Platforms & Use The Power Of Word Of Mouth Advertising & Referrals:
The power of reputation management has been around for years. The BBB, Rip Off Report, Yelp, Trip Adviser, and Consumer Affairs are the top 5 most well known sites to check up on a company, and look into current and previous client experiences, add in a companies local Chamber Of Commerce, Shoppers Approved, Trust Pilot, Site Jabber, Trust Link, Complaints Board, and even facebook reviews, and things get even more interesting but, how do you manage all of that? I'll be the first to tell you that it is not easy, and unfortunately the downside of having these sites out on the internet is that there are a lot of competitor fake reviews placed on these sites because I deal with it on a daily basis for a client that currently has 9 different brands but, is still growing in a highly competitive market. Additionally, you get people who have never stayed at your hotel, eaten at your restaurant, shopped in your store or, generally speaking – never conducted any form of business with your business posting, all under accounts, and names that most sites do not let you verify the identity or legitimacy of and it's not easy to manage.
Take the time out and conduct research on what platforms you should sign up on when building your brand in 2019, and manage them carefully. With many of the platforms you'll get notified each time a new review is posted, and if for some reason you end up with a negative review – use your customer service and problem solving skills to win them over, and do a weekly or bi-weekly reputation management website search on google so that you can get to the bottom of any negative reviews that may have come up before the oven gets to hot and the situation escalates into a reputation management nightmare.
The plus side to having these websites is that they help you build trust and credibility in order to help you reach your prospects. Obtain as many affiliations as you possibly can, and highlight them on your website once launched. Additionally, any groups that you can link out to are also important. Reputation Management is about growing your business effectively and honestly. Use your knowledge, use your wisdom, use your solution to your advantage, and let the quality of you, your product, and yo
Concluding How To Build A Brand That People Trust To Improve SEO Rankings In 2019
When wanting to build a brand that people trust to improve SEO Rankings In 2019 it's important to take the elements of brand design that have been mentioned in this article into consideration because, really, a brand is not just a logo and a pretty font. It's so much more, and when you look at the elements listed above it becomes all the more understandable why they play such a key role in a brand's SEO rankings as we move into 2019.