The Ultimate Guide To Setting Up Facebook Business Manager
Setting up Facebook Business Manager can be an overwhelming process. In this ultimate guide to setting up Facebook Business Manager we’ll take you through the steps of Setting Up The Following Assets and processes so that you as a business retain control to your Facebook Business Manager for as long as you are in business.
How To Create A Facebook Business Manager Account
How To Add Your Facebook Business Page To Your Facebook Business Manager
How To Add Your Employees, Freelancers or An Agency To Your Account
How To Assign Different Access Levels For Each Employee Freelancer or Agency That You Add
How To Set Up Payment Methods To Run Facebook Ads
What is Facebook Business Manager?
Facebook Business Manager allows business owners to retain control over their Facebook pages, and Facebook ad accounts while setting account level permissions for employees, freelancers, and even agencies so that a business can keep the data generated from their ads without having to change accounts, switch accounts and or lose the data generated from their ad campaigns due to a fall out with an employee or an agency.
What Can Be Done Using Facebook Business Manager?
The truth is that you can do everything that you would be able to do through your personal Facebook account while adding in the capability to run ads through your business manager account.
Create A New Page
Create A New Instagram Account
Create An Audience List
Create A Product Or Service Catalog for prospects all in one place without ever having to go in to your personal facebook page and getting distracted with messages, and timeline interests.
Control user access - add your employees, grant them specific levels of permissions, or take it away when and if the time comes where this is needed.
Control your pixel data and keep it protected from agencies and employees that often do wipe this data or take it with them when they move on.
Track your ads and implement the facebook pixel (this can only be done through Business Manager) add audience lists, customer email lists, and define and add to or subtract prospective targeting through Facebook ads manager only available through Facebook Business Manager.
How To Set Up Your Facebook Business Manager Account:
So now that you understand the basics and the purpose of Facebook Business Manager, Lets Take A Few Minutes To Set Your Facebook Business Manager Account Up.
Step 1: Go To Business.Facebook.com/Create to set up your Facebook Business Manager Account.
Step 2: Enter Your Name & Confirm Your Identity As Prompted Through The Facebook Login Credentials On The Pop Up Screen.
Step 3: Click Next & Follow The Additional Prompts.
Once You Are Inside Of Facebook Business Manager - Lets Start Adding In Your Facebook Business Assets.
Step 4: On the top right hand side of Facebook Business Manager you are going to see a blue button that says “Business Settings” click that button.
Step 5: Once you are in the Business Settings section you are going to see People - Click +Add - Assign people by their email address.
Step 6: Once you add the people in that you are adding into your Facebook business manager account - you need to assign them assets: On the right hand side you will see a whitish / grey button that says Add Assets - Click That Button - and assign them the assets that they need to be added into (your Facebook Business Page) and then assign account level permissions. EmBeance Marketing & Design as per all contractual agreements always gets added in as an Admin so that we can manage the Ad Account + Keep up with all engagement, posts, client questions etc….that all have an effect on the quality score of the Facebook Business Page which effects ad rankings on Facebook as well as positioning on Facebook.
If you need to add your Facebook Business Page to your Facebook Business Manager and click - Add New Page - Claim a Page to connect your Facebook Page. If you are a Page Admin your claim will be instantly approved. If you are not a Page Admin, a notification to approve the claim request will be sent to current Page Admin.
Step 7: Go To Ad Accounts - Create a New Ad Account. The Ad Account Name Will Be The Name Of The Business - Follow The Additional Prompts you are sent through.
Step 8: Under Business Settings - Go Back To Add Accounts & Under Your Add Account Name you will see Owned By:_________ and an ID #. Give that ID # to your advertiser so that they can request access to your ad account.
Step 9: In Business Settings on the left hand column go to Requests and make sure Received is checked. If for some reason the request does not appear then go to your inbox. You may additionally find the request on the top right of business manager when you click on the bell in upper right hand menu. Confirm that request to ensure that the person requesting access gets added in, in order to launch ads.
Step 10: If you haven’t already been prompted to do so: Go To the Payments tab -click add by Payment Methods to add your preferred payment.