Wondering Why Meta Data Is So Important?
Metadata is defined as data about other data but, in todays web design world very few designers actually add SEO and Meta data to your website. Therefore, it's important to know what you are getting, and not be expecting something that you are not going to get.
So you're ready to build a brand you love, you're ready to fly, you're ready to have a beautiful website designed that reflects your vision but, what do you do about the content Do you write it yourself or, do you hire a freelance writer to write it? What if you didn't have to hire two or three or four different people to accomplish what should be able to be accomplished with just one click of a button at an affordable price?
See, EmBeance see's what's going on. While there are many amazing designers out there that create absolutely beautiful websites for their clients and I am not at all knocking them where they are lacking is actually in the marketing department because, while a beautiful website is great it will mean absolutely nothing if your target audience isn't able to find you. Therefore, it becomes money wasted in the sense that you have a beautiful website sitting there, you or they have hit the launch button but, no one ever comes and says “Hey I want what you've got”.
Metadata is a very large piece of the SEO puzzle of how you go from no visitors to visitors who convert to clients.
Just about all of the metadata found on your website is not visible to your potential clients, readers, and target audience. It's something that exists on the backend of your website, it's located within the HTML and code found within your website pages, blog posts, and graphics. The purpose of metadata is to communicate with the search engines crawling your website pages which in the search engines findings will either rank you higher based upon qualified keywords and purposeful content or rank you lower if the search engine crawler does not find what it is que'd to find.
SEO Is Confusing To The Average Business Owner. If You're A Startup, and Haven't Navigated Or Learned Anything About SEO You Are Probably Even More Confused Because There Is A lot Of Jargon Out There, and Even More Dialers Out There That Love To Purchase Lists Of New Domain Holders and Make Them Believe That They Will Give You The Sun Moon And Stars For X Amount Of Dollars Like A Present Client Of Mine Is Dealing With The Aftermath Of and has quite literally nothing to show for it because, he isn't appearing anywhere above page 8 of the search engines. Why? Because, he has absolutely no metadata, he has absolutely no SEO, and keywords aren't included in any of his website content. (This will all be fixed to begin Monday but, now that his SEO is tanked it's going to take me several months to do damage control because, once you are ranked low, it's hard to climb that SEO ladder and takes a lot of time and effort.
Where Do You Begin Improving Your SEO Through Metadata?
SEO Meta Tags On Web Pages and Blog Posts:
Also known as Meta keywords, these keywords while important to include for a variety of reasons, unfortunately, got abused back in the early 2000's therefore, no longer have the impact that they once did. It is however important to still utilize them so, that they can be included in your sites overall metadata as the compilation of all elements is what places you where you are placed within the search engines and empowers you to keep climbing from there with the correct SEO Methods placed into action.
Your Website's Metadata Description
Most frequently found in search engine listings under your site title, your meta description is the black text that appears in the listing results found in Google and Bing. While the meta description will not help your actual rankings it will increase target audience click throughs when your target audience finds you through typing in their phrase or keyword into Google and your website page or blog page comes up.
Tip: Aim to keep your website meta description between 140 and 160 characters for optimal results.
SEO Infused Website Page and Blog Page Title Tags:
By far the most valuable and important part of on page Metadata Title Tags are your page titles or blog post titles that are optimized by your content management (CMS) platform of choice whether you utilize Wordpress, Squarespace, Wix, Weebly, Shopify, go daddy or another platform for whatever your niche is.
If you are aiming for higher search engine rankings keep your keywords product name or listing features just to name a few examples as close to the beginning of the Title Tag or Article Title as possible, and aim to keep your character length at a maximum of 65 characters in order to not be ranked lower when the search engines crawl the page once it is published.
Image Tags and Alt Attribute Metadata Descriptions:
In all of the popular CMS Platforms, you will find a place for image tags, and alt attribute Metadata Descriptions. While many designers today tell you not to worry about these areas or don't even tell you that they exist at all EmBeance heavily disagrees because your images can weigh heavily in the search engines and if metadata is correctly positioned could and will empower you with a very heavy target audience reach.
While the image tags themselves are used to identify your URLs for the images attached to your website or blog post when it comes to SEO and searchability your target audience will be able to find you or stumble upon you much easier through their connection to the search engines themselves because the search engines utilize these attributes in order to check relevancy between the web page or blog post and the keywords utilized within the article as well as any graphics published with the web content found within the web page or, the on page article.
While Metadata is important for your website or Blog's growth. It is not the only factor in SEO but, is instead just a piece. Need help improving your website or Blog's Metadata in Search Engine Visibility? EmBeance would love to help. Feel free to reach out.